Retail
Nike
Webshop, POS and customer contact data combined into one real-time customer view.
The challenge
Nike had data spread across its webshop, stores and customer service. This left no complete picture to analyse customer behaviour or steer marketing and sales.
The solution
Data Analytics B.V. developed a central BI solution combining webshop data, POS systems and customer contact data, visualised in real time.
Technology used
WebshopPOSKlantcontactsystemen
The outcome
- Complete customer view with insight into buying behaviour and loyalty.
- Improved marketing campaigns thanks to detailed segmentation.
- Higher conversion and customer satisfaction through a data-driven approach.
- Efficient steering on sales and inventory levels.
Related services
Curious what this could mean for you?
Book a no-obligation advisory call. We discuss your data sources, goals and the fastest route to results.
Book an advisory call