Self-storage industry

The self-storage sector is growing fast, with increased competition, price pressure and operational challenges such as occupancy, contract management and customer acquisition. Many companies had limited data access and relied on separate reports from different systems, which hampered daily steering and growth decisions.

Data Analytics B.V. developed a scalable, industry-specific data platform tailored to self-storage companies. We unlock data from reservation systems, access control, accounting and customer contact systems, and combine it in user-friendly dashboards that are updated daily.

• More than 20 self-storage companies are now connected to the platform.
• Over 2,000 end users work with current insight into occupancy, revenue, leads, conversion and customer behaviour.
• Companies steer on real-time data every day, without manual work.
• Uniform insights let franchise chains and multi-site operators benchmark and optimise effectively.
• Customer interactions, marketing and pricing are increasingly optimised with data, leading to higher occupancy and margins.

With this solution a data-driven way of working in self-storage is no longer reserved for market leaders, but accessible to the entire sector, from independent operators to larger chains.