Iris Eye Clinics

Iris Eye Clinics wanted full transparency over the entire patient journey, from first marketing contact to financial settlement. Information was spread across marketing platforms, telephony software and the Medicore ERP system, leaving the organisation without overview, speed or reliable management information.

Data Analytics B.V. built an integrated dashboard landscape that unlocks and visualises data from the different systems. The dashboards combine marketing, telephony, ERP and financial data into clear full-funnel reporting on a yearly, monthly and daily level. The same data is reused to design the online lead funnels, increasing engagement and generating higher-quality leads.

• Full insight into the customer journey: incoming leads, number and frequency of calls, conversion to appointments and treatments, and revenue per treatment type.
• Data-driven steering on conversion, efficiency and return.
• Higher lead quality through optimisation of the digital funnels.
• Competitive advantage because conversion rate and lead quality are demonstrably better than at other providers.

With this solution Iris Eye Clinics laid a data-driven foundation for growth, quality improvement and better marketing performance.